Reaching Diverse Audiences- In class activity
1. The short video we watched America by the Numbers was based on reaching diverse audiences with several main points to prove their argument. The essence of the video was to bring awareness of the changing faces of America and how we are transforming into a new America that values different races and ethnicity’s rather than just white middle class. We are in an era with ads that are reaching others such as LGBTQ, Hispanic, African American, Latino, along with others, creating a demographic shift. With info graphics, reporting, stat analysis and deep story telling they investigated these interesting changing dynamics that has changed the way we see ads in our culture. They point out how diversity is good for business and to look and know where growth is coming from is important. These are relevant issues because the population of Latinos are growing by 167% in our world now one in five millennials are Latinos. This is good to know going forward in advertising to